Continue reading to learn more about what we do.
The Green Coffee
Our coffees are purchased seasonally, closely taking into account harvest cycles and flavor profiles. Over the course of the last 10 years, we have built close relationships throughout the industry in order to be aware of circumstances that might affect quality and supply. In the end, this allows us to be flexible in our sourcing and offer the freshest, highest quality, roasted coffee while still being sensitive to price. We source direct and at much higher prices than fair trade, so growers get a really good price for their green coffees that they can reinvest in the land. We purchase natural and organic coffees exclusively and avoid any compromise in the quality of our network of growers and importers.
Roasting & Blending Finesse
Deep Cello Coffees owe their genesis to a technique for roasting and blending coffees from different regions with a complete focus on the final experience in the cup. Our coffees create a strong desire for a return experience. Our goal is to create a line in front of your cafe counter every day.
Because we realize that cafe owners have more concerns than just coffee, we’ve crafted a wholesale program that speaks to the special concerns of cafe owners, grocers and online merchants. Deep Cello’s Cafe Program enables your organization to earn higher margins, offer an even better cup experience, as well as helping you develop a line at the counter every morning. Grocers love us because our product is great, and our branding unique. If that’s the kind of roaster you’ve been wanting to work with, then we encourage you to explore hosting Deep Cello at your cafes and in your stores.
Our Wholesale program has components for both cafe owners and for grocers.
Deep Cello’s network of premium grocers, on line merchants like Kojava, and many others are proud to carry Deep Cello product. Because our brands are fun and interesting, the garner attention on the shelves and rapid sales growth. Grocers are happy with us because we produce coffee that is clearly worth $18-$25 per pound and we charge a much more reasonable price. Why? Because our mission is to bring great coffee to everyone.
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