In the age of hyper-caffeinated America, we’ve all seen people stand in line to purchase a coffee or latte at a coffee shop. Many fine folks perform this ritual everyday. They go there because they conclude that the coffee they’ll receive will be professionally prepared and better for their taste buds. Why is this so?
To start with, the better espresso joints know their coffee. They purchase beans from people who also know their coffee and receive it when it’s fresh roasted. This freshness is a key ingredient in a great cup. Secondly, the preparer grinds the coffee immediately before she uses it, another important step. Then she prepares her brewed coffee or espresso in a professional grade machine that has been designed to deliver the same coffee experience each time.
At Deep Cello, we support the cafe experience and indeed we have solid relationships with a number of great coffee shops. But in many cases, we take the evangelical position that people can make coffee that is just as good or better than they receive at many local cafes. Why? Because believe it or not, just because someone has an espresso machine does not mean that it is a well-designed one, that it has been well-maintained, or is being operated by someone with proper training. That’s why here in Portland, people line out the door at 8am at the best shops for their morning coffee. People have spoken with their actions that the coffee there is indeed better. In Portland, a busy shop is an important signal. but not a definitive one.
With Deep Cello, you can prepare great coffee at home at a fraction of the time and cost of buying what in reality is probably not a great cup of coffee at the average coffee shop.