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Buy Coffee Online and Drink a Truly Fresh Cup

If you have been purchasing your coffee in a store, most likely you’ve been buying old coffee. That’s because packaged coffee from most major roasters has been sitting on the shelf for several weeks or months. While these roasters do an excellent job of preserving their roasted coffees, the plain fact is that these coffees are past their prime. Buying…

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Great Coffee at Home is Easy When You Purchase Great Coffee Online

In the age of hyper-caffeinated America, we’ve all seen people stand in line to purchase a coffee or latte at a coffee shop.  Many fine folks perform this ritual everyday.  They go there because they conclude that the coffee they’ll receive  will be professionally prepared and better for their taste buds.  Why is this so? To start with, the better…

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More About Nostromo Italian Roast

In our last post, I talked about the rationale for dark roasting coffee and why Deep Cello’s Justin Kagan, our roastmaster, has been so reticent to go “black on black” with his coffees.  We feel that we got closer to killing two birds with one stone with Nostromo.  What do you think? We started this exploration when one of our…

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Introducing “Nostromo” Italian Roast

The name “Nostromo” comes from Joseph Conrad’s book of the same title. It’s about a South American country where an Italian immigrant is entrusted to protect a treasure. In Italian, Nostromo means “our guy,” meaning someone you can trust. In our view, Nostromo Roast is one that you can trust to deliver the experience of dark coffee while preserving bean…

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New Coffees

Today Deep Cello is announcing several entirely new coffees that we’ve developed over the past three months. First up is Black Tie™.  We tested and tasted this coffee all over with friends and family.  Almost everyone decided it was their favorite.  Based upon our “Holiday Roast,”  Black Tie is an all occasion coffee.  It’s a darker roast than our traditional…

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Our New Website and Perspective

When we started Deep Cello, technology was always going to be a part of what we did.  Like Amazon was able to take their expertise in web development and operations and turn it into a powerhouse, we have understood that high tech would play a big role in our business. So we spent a lot of time and asked for…

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