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Like a poor quality Leonard Nimoy science show, the search for the Great Coffee Bean is paradoxically becoming both easier and more difficult.  The easy part is that it’s never been easier to find great green coffee beans.  The hard part is that it’s easy for everyone to find them so demand and prices have soared!  I think that from…

If you have been purchasing your coffee in a store, most likely you’ve been buying old coffee. That’s because packaged coffee from most major roasters has been sitting on the shelf for several weeks or months. While these roasters do an excellent job of preserving their roasted coffees, the plain fact is that these coffees are past their prime. Buying…

Start with great beans, freshly-roasted and less than 21 days out of the roaster (the best is 7-14 days).   If you purchase from us, our delivery process enables you to receive your coffee right at its peak of flavor. One doesn’t need an expensive espresso machine to have a great cup.  An ordinary pour-over method like “Melitta”*, a Clever Coffee…

In the age of hyper-caffeinated America, we’ve all seen people stand in line to purchase a coffee or latte at a coffee shop.  Many fine folks perform this ritual everyday.  They go there because they conclude that the coffee they’ll receive  will be professionally prepared and better for their taste buds.  Why is this so? To start with, the better…

Fair Trade? Organic? Rainforest Alliance? Smithsonian Migratory Bird-friendly? Sustainably-grown?  It’s a jungle of guilt-reducing buzz phrases out there.  Pick your mantra from the above list and you’ll likely find one or all indexed to a commercially-produced coffee.  Is there any meaning to the buzz? Does it show in the cup quality of the coffee for which you just paid $4…

In our last post, I talked about the rationale for dark roasting coffee and why Deep Cello’s Justin Kagan, our roastmaster, has been so reticent to go “black on black” with his coffees.  We feel that we got closer to killing two birds with one stone with Nostromo.  What do you think? We started this exploration when one of our…

The name “Nostromo” comes from Joseph Conrad’s book of the same title. It’s about a South American country where an Italian immigrant is entrusted to protect a treasure. In Italian, Nostromo means “our guy,” meaning someone you can trust. In our view, Nostromo Roast is one that you can trust to deliver the experience of dark coffee while preserving bean…

Today Deep Cello is announcing several entirely new coffees that we’ve developed over the past three months. First up is Black Tie™.  We tested and tasted this coffee all over with friends and family.  Almost everyone decided it was their favorite.  Based upon our “Holiday Roast,”  Black Tie is an all occasion coffee.  It’s a darker roast than our traditional…

When we started Deep Cello, technology was always going to be a part of what we did.  Like Amazon was able to take their expertise in web development and operations and turn it into a powerhouse, we have understood that high tech would play a big role in our business. So we spent a lot of time and asked for…